Terms of Service

What this covers

These terms apply between fetchmore and the business buying its services. They take effect when you make your first payment.

What you are buying

The build — $499, once. A homepage designed for your business rather than picked from a template, service copy written for how pet parents search, a mobile-first build, a booking call-to-action wired to the tool you already use, domain registration and setup (we cover registration up to $30 per year), Google Analytics and Search Console configured, and launch.

The service — monthly, billed quarterly. One of three levels:

• Care — $49/mo. Hosting, one content or page update per month, analytics and Search Console.
• Growth — $99/mo. The above with two updates per month, plus technical SEO backlinks and blog posts.
• Scale — $299/mo. The above with four updates per month, plus a larger backlink program, paid backlink campaigns, AI-search visibility work, and 24/7 support.

The full contents of each package are on the pricing page and form part of these terms.

An update means new copy, a new image, or an added section on an existing page. A brand-new page counts as two. Unused updates do not roll over.

Billing

Service is billed quarterly in advance, with a three-month minimum. Your first payment covers the $499 build plus your first three months.

After the minimum term, the subscription continues quarterly until you cancel. Cancel any time from your account or by emailing us; you keep the service through the end of the quarter you have paid for, and we do not bill again.

We do not pro-rate part-quarters. If a payment fails we will tell you and try again before anything is suspended.

Prices can change with thirty days' notice before your next renewal. A price change never applies to a quarter you have already paid for.

What we promise, and what we do not

We will do the work described in your package, on time, to a professional standard, and we will fix our own mistakes at no cost.

We do not promise search rankings, traffic numbers, or a quantity of bookings. Nobody honestly can — those depend on your competitors, your market, your reviews, your pricing, how you answer the phone, and search engines whose algorithms nobody outside them controls. Any figure we mention in a proposal or audit is an illustration of what we have seen, not a commitment.

What we do commit to is the work itself: the pages, the backlinks, the posts, the updates — the things we can actually control and that you can count.

Your side

You provide the business details, photos, and approvals we need. Work stalls without them, and we cannot hold delivery dates that depend on material we are waiting for.

You confirm you have the right to everything you send us — photos of pets and clients included. Where a photo shows someone else's pet or a person, getting their permission is your responsibility, and we will assume you have it.

Who owns what

Your content is yours — text, photos, your domain, your brand. It stays yours throughout and afterwards.

The site we build for you is yours once the build fee is paid. If you leave, you keep it. We will hand over the files and transfer the domain; hosting stops with the subscription, so you will need somewhere to put it.

Our own tooling, templates, and methods stay ours.

Ending it

You can cancel any time after the three-month minimum, as described above.

We can end an engagement with thirty days' notice, and immediately for non-payment or for asking us to do something unlawful or deceptive — publishing fake reviews, for instance. We will refund any quarter paid but not served if we are the ones ending it.

Liability

We are a small business selling a defined service. Our liability is limited to what you have paid us in the previous three months. We are not liable for lost profits or lost business.

Nothing here limits liability for anything the law does not allow us to limit.

Changes to these terms

We will post changes here with a new date, and tell current clients by email before they take effect.

Contact

hello@fetchmore.pet

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Last updated 25 July 2026.